Our Mission

To provide the highest quality broadcast & entertainment. SMUBE recruits and trains individuals to become outstanding artistes, crew, DJs and designers. We provide ample industry exposure so that our members may showcase their talents. SMUBE also provides leadership opportunities through our management and daily operations. SMUBE will continue to immerse its members in an environment which cultivates strong relationships and ultimately aims to provide them with invaluable experiences which prepare them for future endeavours.


  • Integrity

  • Respect

  • Responsibility

  • Professionalism

  • Passion

  • Friendship & Fun

  • Willingness to Learn

Our Vision

To be a professionally recognized media and entertainment body, achieved through the development of its human resources and by nurturing solid relationships between members.



  • To engage the SMU population through the media and live events.

  • To provide an integrated training platform for club members to cultivate a culture of excellence in work and friendship through teambuilding.

  • To establish links and partnerships with corporate players in the entertainment industry.

  • To attract and showcase talents for entertainment.

  • To provide infrastructure that simulates an industry experience.

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