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SMU Broadcast & Entertainment (SMUBE) was previously known as SMU Backstage and Emcees (SMUBE). The club was approved and recognized by the SMU Students Association on 1st October 2003 and officially launched on 9th January 2004.

The Club expended its operations and renamed itself SMU Broadcast and Entertainment on 1st June 2004, with the addition of its broadcast wing. This was a major milestone for the club as it set out to form and manage SMU Campus Radio and SMU Campus TV.

SMU Campus Radio was officially launched by former President of the Republic of Singapore, S R Nathan on Patron's Day 2005. This kick-started the first ever non-academically linked, fully student managed campus radio in the tertiary educational institutes in Singapore.

Starting out with 10 members, SMUBE has since grown to include 300 individual members, all working together to achieve the same vision. From its humble beginnings of providing backstage and emcee support to live events both within and outside of SMU, SMUBE has expanded its operations to model those of top entertainment organizations in the industry.



Artiste Management Team


Campus Radio


Campus TV


Events and Backstage


Marketing and Communications