SMU Broadcast & Entertainment (SMUBE) was officially launched on 9th January 2004.
Previously known as SMU Backstage and Emcees (SMUBE), the club expanded its operations and renamed itself SMU Broadcast and Entertainment on 1st June 2004, with the addition of its broadcast wing. This was a major milestone for the club as it set out to form and manage SMU Campus Radio and SMU Campus TV, and SMU Marketing & Communications in 2005.
Starting out with 10 members, SMUBE has since grown to include 300 individual members. From its humble beginnings of providing backstage and emcee support, SMUBE has expanded its operations to model those of top entertainment organizations in the industry.